More on Blog Advertisers
The comments I've received on my posts are disheartening. In the time since starting this journal I've received one comment that indicated the person had actually read what I'd written. Just one. The rest have all been advertisements.
I'm not against advertising one's own goods. Without that effort, products wither and die. The difference between a shop that sits on its thumbs and a shop that goes out and finds business is the difference between layoffs and profits.
But I have yet to meet a successful advertiser who wasn't concerned about their market, target audience, and venue. The operative word here is successful. I get the feeling the people who post their ads as comments are not very successful.
By way of illustration, let's play a little game: Let's say you're reading this journal, for whatever reason, and you happen on one of my more angsty and vitriolic posts. I can't say what emotion you might be feeling, but I'll hazard a guess it'd fall into a handful of categories including disgust, irritation, anger, sympathy, or outright disinterest. But lo! There are comments! The thought crosses your mind, "I wonder if anyone else who read this drivel feels the way I do." With curiosity sparking, you click on the comments and read them.
And there's one right there, addressing the very emotion you're feeling: Hot swingers!!! Explicit pics!!! Click on this URL now!!!
No? Doesn't address the emotion you're feeling? Doesn't give you a sense of completion and closure? Doesn't even pertain to what you were reading? I thought not.
Now suppose you're the person running this explicit swingers' site. Do you really want a bunch of angsty irritated angry and disinterested people on your site? Does that really do you or your business any good? I thought not.
Then what's the point? I know it's free advertising. I know how simple it would be to write a script that'd post similar ads on thousands of blogs in a matter of minutes. But who's to say what kind of clientele would be attracted? Who's to say if these are even people you want? And who's to say the mood they're in is one you want people to be in when they show up at your door?
Please. I beg of you. Think these things through. The logic is not that difficult.
Just in case the verbage was too dense, I'll boil this post down to a single sentence:
Only stupid assholes post ads as comments on blogs.
It's really that simple.
--Pencil
P.S. Aha! I found out Blogspot has a setting to require people leaving a comment to look at an image and type in what they see! So they are aware people use their comments as advertising forums. I'm experimenting with this. We'll see.
I'm not against advertising one's own goods. Without that effort, products wither and die. The difference between a shop that sits on its thumbs and a shop that goes out and finds business is the difference between layoffs and profits.
But I have yet to meet a successful advertiser who wasn't concerned about their market, target audience, and venue. The operative word here is successful. I get the feeling the people who post their ads as comments are not very successful.
By way of illustration, let's play a little game: Let's say you're reading this journal, for whatever reason, and you happen on one of my more angsty and vitriolic posts. I can't say what emotion you might be feeling, but I'll hazard a guess it'd fall into a handful of categories including disgust, irritation, anger, sympathy, or outright disinterest. But lo! There are comments! The thought crosses your mind, "I wonder if anyone else who read this drivel feels the way I do." With curiosity sparking, you click on the comments and read them.
And there's one right there, addressing the very emotion you're feeling: Hot swingers!!! Explicit pics!!! Click on this URL now!!!
No? Doesn't address the emotion you're feeling? Doesn't give you a sense of completion and closure? Doesn't even pertain to what you were reading? I thought not.
Now suppose you're the person running this explicit swingers' site. Do you really want a bunch of angsty irritated angry and disinterested people on your site? Does that really do you or your business any good? I thought not.
Then what's the point? I know it's free advertising. I know how simple it would be to write a script that'd post similar ads on thousands of blogs in a matter of minutes. But who's to say what kind of clientele would be attracted? Who's to say if these are even people you want? And who's to say the mood they're in is one you want people to be in when they show up at your door?
Please. I beg of you. Think these things through. The logic is not that difficult.
Just in case the verbage was too dense, I'll boil this post down to a single sentence:
Only stupid assholes post ads as comments on blogs.
It's really that simple.
--Pencil
P.S. Aha! I found out Blogspot has a setting to require people leaving a comment to look at an image and type in what they see! So they are aware people use their comments as advertising forums. I'm experimenting with this. We'll see.
posted by pencil at 9:40 AM
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